Whiting has updated their branding in a three-phases process, bringing their website and printed material in alignment with their position as an industry leader. The o2 Group has planned and executed each phase of these rebranding initiatives.
Turning back to their classic colors — red and black— we gave them a fresh design. To update the functionality, we gave them a responsive framework that capitalizes on beautiful photography of their properties. The Video section was built out using Vimeo for easy-to-update videos that display beautifully on the website — both full screen and mobile. Whiting is extremely happy with the unified look and feel of their updated branding.