Check out this article on new research showing how visitors read content on websites. That users often scan content might not seem like news, but finding a trend in how their eyes move across the page can offer insights for building a great site.
Remember, the o2 Group can help you apply this insight to a new site, built from scratch. We can also help you improve your existing site.
Check out the full article: http://uxmag.com/articles/the-f-pattern-understanding-how-users-scan-content.