Chasing Stars Boutique is a clothing boutique started as a hobby by two stylish mompreneurs. To start, they used Facebook to post product pictures, descriptions, and pricing. Clients emailed with their orders. Word-of-mouth spread through family and friends, and their business grew at an astonishing rate.
While the social media platform worked well as a starting point, it was cumbersome in tracking inventory and accounting. And ultimately not a sustainable model for the business maintenance or growth.
The two fashionistas came to the o2 Group with a need for a logo design and a better format for selling product, reaching a wider audience, and automatically track inventory and accounting.
We started by designing a logo that captured the fun, feminine nature of the clothing. Then we designed and developed a new site using WordPress that would provide just the right forum. While the design reflects the feminine styling of their clothing and accessories, the site employs the powerful e-commerce software, WooCommerce. WooCommerce seamlessly integrates with WordPress to automatically maintain inventory, accounting, and taxes. The software also syncs with the Square Credit Card Processing app so the products can be taken on the road for trunk shows without any extra work.