Posts Tagged ‘social’

Ray Edwards Site Launch

 

Have you heard of Ray Edwards Jr.? Defensive player for the Atlanta Falcons? Yea that one! We just launched his new website – www.rayedwardsjr.com. This site was designed to build Ray’s name and educate people about his passions outside of Football, including non-profit work and boxing. The design of the site has a subtle background of the Atlanta skyline, an ode to his home team. In addition to custom design and development, o2 Group created a logo to represent Ray Edwards.

Ray Halo Project

With the launch of the site was the launch of a contest to win a weekend trip to Las Vegas to spend time with Ray Edwards and go to the Mayweather vs. Cotto fight! The contest integrated social media (twitter, facebook, youtube) with the website to drive people to submit videos and essays for why they should win the trip. All of this was tagged with Ray’s motto, #Dare2BDifferent.

Dare 2 B Different

Pinterest – Just Another Social Site?

Have you heard of Pinterest? It seems as though this new social sharing site is on everyone’s radar lately. I feel like I’m the absolute last person to join… I actually had to invite myself. It wasn’t until I joined that I discovered just about every one of my friends was already pinning around the web.

Pintrest Homepage

Now I know you’re probably thinking “not another social network!” and that thought certainly crossed my mind as well. Before you make your judgment, you should give it a try, as you may find it addicting. See, the beauty of Pinterest is that you can pin on a variety of topics (really anything you want) and organize you pins into different ‘boards’ or categories. This set-up gives value back to the user. You don’t just blindly post something out to your followers in hopes of getting feedback. You are creating a history of your posts. These pins are image-driven, so the entire site is visually stimulating. Thus, feedback with ‘repinning’ and ‘likes’ comes naturally, as we are a visual species. You can easily go back and reference, edit or even re-categorize you pins. This is a great direction for social media to head.

Pintrest Boards

Interested? Visit Pinterest.com to check it out. Fair warning, you need to be invited to become a member. But… you can invite yourself!